Social media offers a huge opportunity to reach existing and prospective customers. And video content is key to engaging with those audiences. we can help you make video integral to your social media marketing strategy. Our social videos generate leads, create social trends, boost engagement and build communities.
We specialize in creating short, targeted content that is designed to engage viewers on social networks. We believe that social video must have a purpose. As well as capturing your audience’s attention, it needs to help generate leads, attract top talent, boost website conversions, or impress and inform viewers.
A video that works on Facebook may need an edit for Instagram and a whole new approach for Twitter. Each social platform has its own native video formats that are specifically designed to maximise distribution, shareability and audience engagement. It’s important to understand these formats before launching a social video campaign.
Social media have given brands unprecedented opportunities to reach huge numbers of potential customers and advocates. But consumers have high expectations for video quality on social – which means production value is important when it comes to planning your social video strategy.
The lead gen potential offered by social media is enormous. Whether paid or organic, social campaigns can be enhanced with features such as embedded forms or calls to action. These enable you to measure directly how your social video campaign is performing.
Half of all visits to social sites are on mobile, which means any social video needs to be optimised for maximum performance on mobile devices. This means optimising format and content – people tend to use their mobile devices between other tasks so attention spans are short.