Just like the content and tone of your copy, your brand’s imagery needs to stay on brand at all times. This includes the color palette, typeface and the subject of the image.
Everything your audience sees scrolling your social profiles should tie in seamlessly with your company’s overall ethos and feel.
Ensure there’s a focal point to the image, ideally, it is to the left of the centre of the image, which is where we look as we scan Facebook and Twitter feeds.
Bright colors or just a great image is enough to stop someone scanning and get them to take a closer look.
Don’t get too hung up on your products alone, think about what you’re really selling.
If your product makes someone’s life easier, how does their new life look? Selling a dress? What size fits your body, what about the look?